Tag: Bulldog Solutions

Analytics Strategy

Google Analytics = Strawberry?

Posted on by Eric Peterson

Google Analytics recently had a bit of a hiccup with their data processing, which caused the tool to present inaccurate data for many users’ sites for the period between April 30th and May 5th. Google is reprocessing the data, and they expect to get most of it corrected. But, the situation triggered a lengthy and heated debate on the webanalytics Yahoo! group about what Google Analytics is/is not good for.

Stéphane Hamel assessed the situation using a strawberries/oranges/piña colada analogy that was pretty slick. I wrote up my thoughts on his thoughts over on the Bulldog Solutions blog.

(Yes, I’m still struggling to answer the weeks-old question: “If you contribute to two blogs, neither of which has a particularly large subscriber base, to which one should you post?”

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Analytics Strategy, Reporting, Social Media

Measuring ROI Around Web 2.0…and More Webinars (geesh!)

Posted on by Eric Peterson

Awareness (the company) has a Measuring ROI Around Web 2.0 webinar this Thursday, May 22, at 2:00 PM EDT. That’s heavy on the buzzwords, but it sounds like it might have some interesting information. And, I found out about it thanks to a mention on Twitter from Connie Bensen, who will be leaving her new kayak behind and heading to London and Paris for some R&R, so will be missing the live event herself.

Unfortunately, it partially conflicts with Kalido’s What’s Behind Your BI? webinar, which starts at 2:30 PM EDT, and it conflicts with Fusing Field Marketing and Sales, which Hoover’s and Bulldog Solutions are putting on at 2:00 PM EDT on Thursday as well.

It looks like I’ll be doing some on-demand catch-up after the fact.

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Analysis, Presentation, Reporting

The "Action Dashboard" — Avinash Mounts My Favorite Soapbox

Posted on by Eric Peterson

Avinash Kaushik has a great post today titled The “Action Dashboard” (An Alternative to Crappy Dashboards. As usual, Avinash is spot-on with his observations about how to make data truly useful. He provides a pretty interesting 4-quadrant dashboard framework (as a transitional step to an even more powerful dashboard). I’ve gotten red in the face more times than I care to count when it comes to trying to get some of the concepts he presents across. It’s a slow process that requires quite a bit of patience. For a more complete take on my thoughts check out my post over on the Bulldog Solutions blog.

And, yes, I’m posting here and pointing to another post that I wrote on a completely different blog. We’ve recently re-launched the Bulldog Solutions blog — new platform, and, we hope, with a more focussed purpose and strategy. What I haven’t fully worked out yet is how to determine when to post here and when to post there…and when to post here AND there (like this post).

It may be that we find out that we’re not quite as ready to be as transparent as we ought to be over on the corporate blog, in which case this blog may get some posts that are more “my fringe opinion” than will fly on the corporate blog. I don’t know. We’ll see. I know I’m not the first person to face the challenge of contributing to multiple blogs (I’ve also got my wife’s and my personal blog…but that one’s pretty easy to carve off).

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