Web Analytics: One Month at a Time in 2009
As we look towards 2009 there are clearly some great challenges and great opportunities facing everyone who has more than a passing interest in web analytics. But regardless of the economic situation, we all need to stay focused on making the most of the people, process, and technology we have in place today, continuing to work towards positive business outcomes.
Towards this end, I would like to invite those of you wondering exactly where to begin and looking for some sense of structure for your digital measurement efforts in 2009 to a free webcast sponsored by Coremetrics and the DMA on Wednesday, December 3rd at 10:00 AM Pacific.
In this free event I will be focusing on helping companies of all sizes at all stages in web analytics maturation take a tactical look at their long-term strategic measurement efforts. The net/net, I hope, is a “stratactical” (thanks Jennifer!) presentation that has something for everybody, regardless of the tools you’re using or how you’re currently using them.
Again, the webcast is free and open to everyone. You can register with Coremetrics and the DMA at the Coremetrics web site:
Register Now to Attend this Free Webcast!
Again, the webcast is from 10:00 AM to 11:00 AM Pacific on Wednesday, December 3rd. I hope to see you there!
On a totally unrelated note, I wanted to say “Thanks” to Neil Mason of the Web Analytics Association (and now WebTraffiq) for bringing up my open letter to President-Elect Barack Obama in this week’s ClickZ column. Neil makes a comparison between European’s view on the use of cookies and the current situation within the Federal Government here in the U.S.
Particularly interesting was this passage:
“The European Parliament passed a directive in 2002 on privacy and electronic communications. Leading up to this directive, there had been a concern in the industry that cookies would effectively be made illegal as a breach of personal privacy. In the end, the European Parliament concluded it wasn’t cookies or Web bugs that infringed privacy but the inappropriate use of these devices.”
Not the cookies themselves but rather the inappropriate use of these devices. Absolutely. I would encourage any of you interested in this issue to give Neil’s column a read.
