Analytics Strategy, Social Media

Monish Datta: "Justin Kistner KNOWS Facebook Measurement!"

We had a fantastic Web Analytics Wednesday last night, sponsored by Webtrends with social media measurement guru Justin Kistner providing a wealth of information about Facebook measurement (and Facebook marketing in general).

With almost 50 attendees, we were, as best as I can tell, tied with the largest turnout we’ve ever had. Is “number of attendees” an appropriate success measure? Well, yeah, it is. Even better that the group was super-engaged, and I’ve never had so many people track me down to laud the content (including multiple follow-up requests as to whether I had the deck yet!

Justin was gracious enough to share his presentation, and it’s posted below (click through to Slideshare to download the source PowerPoint):

A handful of pictures from the event:

Mingling/Eating/Drinking

Food, Drink, and Chatting

Justin Launches His  Presentation

Justin Gets Things Rolling

The Late Night Lingerers
(that’s Monish Datta in the middle — a wholly gratuitous reference in pursuit of SEO silliness)

The Late Lingerers

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