Blog Archives
ROI — the Holy Grail of Marketing (and Roughly as Attainable) March 19, 2008 Analytics Strategy

The topic of “Marketing ROI” has crossed my inbox and feed reeder on several different fronts over the past few weeks. I don’t know if the subject actually has peaks ...... Continue »

Old School Online Community Leads to a Dozen Data Geeks and Drinks March 14, 2008 Analytics Strategy

I’ve been a fairly avid follower and contributor to the webanalytics Yahoo! group for several years now. It’s a Yahoo! group that is almost 4,500 members strong and includes active ...... Continue »