Fundamental marketing measurement best practices apply to social media as much as they apply to email marketing and web site analytics. It all begins with clear objectives and well-formed key ...... Continue »

I’ve been awaiting this day with eager anticipation for some time now because we are finally releasing our paper on Social Marketing Analytics. Several months ago Eric Peterson and I ...... Continue »

I think it’s safe to say that Twitter has progressed from frivolous novelty to productivity tool for thousands of consumers, professionals and businesses alike. Projections from eMarketer have active Twitter ...... Continue »

Connie Bensen has a Social Media Measurement post that is worth a read. While the post is focussed on measuring social media specifically, she hits on some areas that, all ...... Continue »