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A Mobile Analytics Comparative: Insurance Apps – Part 2 September 6, 2017 Analytics Strategy

Mobile analytics “Events” are the actions that users take when using your mobile apps. These events can be anything from opening the app, to swiping through screens, taking a photo ...... Continue »

A Mobile Analytics Comparative: Insurance Apps – Part 1 August 17, 2017 Analysis

Throughout this mobile analytics comparative, I was looking for a few specific things to determine data collected by a group of high-profile apps and how their respective analytics tools were ...... Continue »