Blog Archives
The New Facebook Insights — One More Analyst's Take October 14, 2011 Reporting

Facebook released its latest version of Facebook Insights last week, and that’s kicked off a slew of chatter and posts about the newly available metrics. Count this as another one ...... Continue »

"Demystifying" the Formula for Social Media ROI (there isn't one) September 13, 2011 Analysis

I raved about John Lovett’s new book, Social Media Metrics Secrets in an earlier post, and, while I make my way through Marshall Sponder’s Social Media Analytics book that arrived ...... Continue »

Have You Picked Up a Copy of "Social Media Metrics Secrets" Yet? August 30, 2011 Reporting

John Lovett’s Social Media Metrics Secrets hit the bookshelves (Kindle-shelves) earlier this month, and it’s a must-read for anyone who is grappling with the world of social media measurement. It’s ...... Continue »