Facebook released its latest version of Facebook Insights last week, and that’s kicked off a slew of chatter and posts about the newly available metrics. Count this as another one ...... Continue »

I raved about John Lovett’s new book, Social Media Metrics Secrets in an earlier post, and, while I make my way through Marshall Sponder’s Social Media Analytics book that arrived ...... Continue »

John Lovett’s Social Media Metrics Secrets hit the bookshelves (Kindle-shelves) earlier this month, and it’s a must-read for anyone who is grappling with the world of social media measurement. It’s ...... Continue »