Having recently become a Google Analytics Certified Partner, we got to participate in our first Partner Summit out in Mountainview, California, last week. It was unfortunate that the conference conflicted ...... Continue »

Avinash’s last post attempted to describe The Difference Between Web Reporting and Web Analysis. While I have some quibbles with the core content of the post — the difference between reporting ...... Continue »

I’m finding myself in a lot of conversations where I’m explaining the difference between “outputs” and “outcomes.” It’s a distinction that can go a long way when it comes to ...... Continue »

My posts have gotten pretty sporadic (…again, sadly), and I’ll once again play the “lotta’ stuff goin’ on” card. Fortunately, it’s mostly fun stuff, but it does mean I’ve got ...... Continue »

Stephen Few had a recent post, Can Computers Analyze Data?, that started: “Since ‘business analytics’ has come into vogue, like all newly popular technologies, everyone is talking about it but few ...... Continue »

Avinash Kaushik has a great post today titled The “Action Dashboard” (An Alternative to Crappy Dashboards. As usual, Avinash is spot-on with his observations about how to make data truly ...... Continue »

The topic of “Marketing ROI” has crossed my inbox and feed reeder on several different fronts over the past few weeks. I don’t know if the subject actually has peaks ...... Continue »