Adobe Target and Adobe Analytics Webinar with Adobe
Originally written by Brian Hawkins on October 23, 2020
I had the amazing good fortune to be in the testing and optimization space since 2006 when I joined a small company called Offermatica. In 2008, Offermatica (now Adobe Target) was acquired by Omniture (now Adobe Analytics). In the twelve years since that acquisition, the two solutions have evolved into a single profile by way of Analytics for Target (A4T).
On Tuesday, October 27th, I will be joining Adobe on a webinar to talk about A4T and dive into:
- How A4T can provide the mechanisms to align organizationally, scale your optimization program, monitor the program in aggregate, and leverage metric-driven AI
- Automation with Target and putting the metrics and audiences from Analytics to work for you
- Incorporating Automation to advance the journeys of your digital consumers
If you are interested, please join us: