Adobe Target and Adobe Analytics Webinar with Adobe

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Originally written by Brian Hawkins on October 23, 2020

I had the amazing good fortune to be in the testing and optimization space since 2006 when I joined a small company called Offermatica. In 2008, Offermatica (now Adobe Target) was acquired by Omniture (now Adobe Analytics). In the twelve years since that acquisition, the two solutions have evolved into a single profile by way of Analytics for Target (A4T).

On Tuesday, October 27th, I will be joining Adobe on a webinar to talk about A4T and dive into:

How A4T can provide the mechanisms to align organizationally, scale your optimization program, monitor the program in aggregate, and leverage metric-driven AI
Automation with Target and putting the metrics and audiences from Analytics to work for you
Incorporating Automation to advance the journeys of your digital consumers

If you are interested, please join us:

https://www.adobeeventsonline.com/Webinar/2020/PersonalizationScale/invite.html

ABOUT Brian Hawkins

Brian Hawkins has worked in the optimization and personalization sector since 2006, first as a Senior Consultant at Offermatica (acquired by Omniture in December, 2007) and then as a Sr. Enterprise Solutions Architect as part of Adobe’s Target group. At Analytics Demystified, Brian works directly with clients to deliver world-class site testing, optimization, and personalization capabilities. Brian published a book about Adobe Target in 2014 and has authored three white papers on optimization. As an employee of Analytics Demystified, Brian is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner. Brian is also the founder and CEO of MiaProva.

SEARCH BLOG

Adobe Target and Adobe Analytics Webinar with Adobe

SEARCH BLOG

ABOUT Brian Hawkins

SEARCH BLOG