One of my favorite people has finally decided to get his blog on (as it were), Avinash Kaushik from Intuit. Avinash, not known for pulling any punches, came on strong with posts on “Traditional Web Analytics is Dead” and his views on qualitative metrics and statistical significance. His post on statistical significance is particularly appropriate since he and I were just emailing about that last week (and I plan to roll his suggestions into my key performance indicator worksheets sometime very soon!)