The book is pretty much done, a few weeks early no less! I’m just putting the finishing touches on it now and have one more round of review but ...... Continue »

Folks, I am realizing that posting the full text of each of these key performance indicators in this weblog will be far too time consuming, especially in the context of other ...... Continue »

… and have been really busy focusing on the writing of the book. It’s great, actually, since I’ve been building a new Excel spreadsheet with all the KPIs at ...... Continue »

There have been a glut of people blogging about books they’re writing lately–Scoble, Battelle and more–and since I’m going to write the complete treatise on key performance indicators I thought ...... Continue »

That I’ve not been posting much to the book blog. I apologize. I have been working on the book but have been too swamped to post. Hopefully ...... Continue »

Aside from acquiring better qualified visitors to the site, the next best strategy to increase average order value is getting customers too buy more items each time they purchase. Definition The average ...... Continue »

For retailers, average order value is considered a “key” key performance indicator by many, when combined with revenue per visitor or visit and order conversion rate, is essentially the pulse ...... Continue »

Average revenue per visit is a more granular examination of your site’s financial performance but otherwise similar to average revenue per visitor. Definition See average revenue per visitor but substitute “Visits” for ...... Continue »

(I listened to your comments and appreciate the feedback. What do you think?!) Often it pays dividends to keep track of the cost of driving individual visits to the web ...... Continue »

Thanks to everyone for checking the new blog out and for the comments coming in so far. I added an XML button on the right so people can subscribe–I’m going ...... Continue »