Blog Archives
A Great Starting Point for Social Media ROI July 29, 2008 Reporting

Yesterday, I wrote about my beef with the popular cliché that “ROI for social media is Return on Influence.” This latest take was prompted by Connie Bensen’s ROI of a ...... Continue »

Social Media ROI: Stop the Insanity! July 28, 2008 Reporting

I’ve taken a run at this before…but my assertion that the emperor has no clothes didn’t stick. Either that, or the dozens of people who read this blog simply agree ...... Continue »