I’ve been awaiting this day with eager anticipation for some time now because we are finally releasing our paper on Social Marketing Analytics. Several months ago Eric Peterson and I ...... Continue »

Earlier this week we described the Facebook Analytics Ecosystem and some of the ways in which businesses can go about measuring components of the social networking empire. Today, we reveal ...... Continue »

2010 is shaping up to be the year of social media measurement and March is the month for measuring Facebook. While most of the major analytics vendors have been working ...... Continue »