Klout Is a Tool — not an Imperfect Holy Grail
June 5, 2012
Social Media ROI: Stop the Insanity!
July 28, 2008
Death to "Marketing ROI is Return on Influence"…Please!!!
March 21, 2008
Last week, I found my dander elevated as I read Harnessing the Power of Social Media with Mark Schaefer. Schaefer knows his stuff when it comes to “influence,” and he recognizes ...... Continue »
I’ve taken a run at this before…but my assertion that the emperor has no clothes didn’t stick. Either that, or the dozens of people who read this blog simply agree ...... Continue »
I realized that my Data Posts from Non-Data Blogs Yahoo! pipe wasn’t working correctly, and when I fixed it, a recent post from Debbie Weil at BlogWrite for CEOs popped ...... Continue »