Blog Archives
Performance Measurement — Starting in the Middle December 30, 2008 Reporting

Like a lot of American companies, Nationwide (Nationwide: Car Insurance as well as the various other Nationwide businesses) goes into semi-shutdown mode between Christmas and New Years. I like racking ...... Continue »

Social Media ROI: Stop the Insanity! July 28, 2008 Reporting

I’ve taken a run at this before…but my assertion that the emperor has no clothes didn’t stick. Either that, or the dozens of people who read this blog simply agree ...... Continue »