Blog Archives
You Might Be Overanalyzing If… June 30, 2008 Analysis

I was working with a client last week who was looking to update their lead scoring. This wasn’t any fancy-schmancy multidimensional lead scoring — it was plain ol’ pick-a-few-fields-and-assign-’em-some-values lead ...... Continue »

Lead Scoring Revisited…or at Least Reiterated April 17, 2008 Analytics Strategy

One of the areas that I’ve spent a lot of time focusing over the past six months is lead scoring. Specifically, multidimensional lead scoring. I’ve written about it here before. ...... Continue »