Blog Archives
A Great Starting Point for Social Media ROI July 29, 2008 Reporting

Yesterday, I wrote about my beef with the popular cliché that “ROI for social media is Return on Influence.” This latest take was prompted by Connie Bensen’s ROI of a ...... Continue »

Social Media Success Metrics. Or…at Least Objectives. January 27, 2008 Reporting

Jeremiah Owyang has a post on his Web Strategist blog titled Why Your Social Media Plan should have Success Metrics. Based on the URL of the post, it looks like ...... Continue »