Blog Archives
All Web Analytics Tools Are the Same (when it comes to data capture) February 27, 2010 Analytics Strategy

I started to write a post on using web analytics tools — Google Analytics, specifically, but with a nod to Webtrends as well — to track traffic to custom tabs ...... Continue »

"You only get one chance to do it right. Try not to screw it up." December 13, 2008 Analytics Strategy

Thus were the words that subtitled Bryan Cristina’s presentation (PPT) on campaign tracking at the December Web Analytics Wednesday in Columbus last Wednesday, sponsored by CoreMetrics, Analytics Demystified, and SiteSpect at BJ’s Restaurant in ...... Continue »

I Wonder If Came Up at eMetrics? October 22, 2008 Analytics Strategy

We had a great Columbus Web Analytics Wednesday last night at The Spaghetti Warehouse, sponsored by CoreMetrics, Analytics Demystified, and SiteSpect. As usual, we held it on a Tuesday, and we went ...... Continue »