Blog Archives
The Inertia of the Status Quo September 4, 2009 Analytics Strategy

Some definitions (courtesy of Wiktionary): status quo — the way things are, as opposed to the way they could be inertia — The property of a body that resists any change to its uniform motion cognitive ...... Continue »

You Might Be Overanalyzing If… June 30, 2008 Analysis

I was working with a client last week who was looking to update their lead scoring. This wasn’t any fancy-schmancy multidimensional lead scoring — it was plain ol’ pick-a-few-fields-and-assign-’em-some-values lead ...... Continue »