Some definitions (courtesy of Wiktionary): status quo — the way things are, as opposed to the way they could be inertia — The property of a body that resists any change to its uniform motion cognitive ...... Continue »

I was working with a client last week who was looking to update their lead scoring. This wasn’t any fancy-schmancy multidimensional lead scoring — it was plain ol’ pick-a-few-fields-and-assign-’em-some-values lead ...... Continue »