Web Analytics: A Day a Month white paper now available
Originally written by Eric Peterson on January 31, 2008
All of you who attended my American Marketing Association webcast titled “Web Analytics: A Day a Month” earlier this month, and any of you who missed it, who would like something you can share with others in your organization can now download a (mostly) free white paper on the same subject from Tableau Software. I say mostly free because you have to give some information, and I suspect that when you do, a sales-person may call.
Thanks a ton to the nice folks from Tableau for sponsoring the webcast and this short white paper. If, after you download the document, you have any questions, I’m more than happy to hear from you either through my blog or directly via email.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.