Do you have a good story about how you use web analytics data?

I just posted this to the Yahoo! group I founded a few years back. If you’re reading this weblog but have given up on the Yahoo! group (some people complain it’s too much about Google Analytics lately …) I’d love to hear from you as well!

“I’m doing some research in an attempt to stay ahead of my commitment to Jim Sterne and the upcoming Emetrics Summit in Washington, D.C. in October. I’m wondering if any of you would be willing to share examples or anecdotes about how you have been successful at getting your company or clients to actually ** take action ** based on web analytic data.

We’ve talked about BLUF and KPIs and the use of Powerpoint and presentations and jumping and shouting and all of that in the past so I know the information is out there. And, of course, I know what I know, but I’d like to hear some new stories from you directly if you’re willing to share.

I’d love to see sample reports and presentations (feel free to remove the raw numbers/brand identity/source of data) that demonstrate ** your successful strategy ** for communicating this (often boring) data in such a way that people sit up, listen, and then take action!

I’m inclined to ask you to ** not ** respond to the entire group with what you have to say but I suspect other people will be interested. I’ll leave it up to you. If you want to share, respond to this post; if you want to be more secretive, feel free to email me directly at “eric at webanalyticsdemystified dot com”

I will, of course, be more than happy to share the results of my research with anyone who shares their “secret sauce” either at Emetrics (if you can make the event) or via PPT after Emetrics (if you’re not going to be able to attend the big party in our nation’s capital …)

Again, “eric at webanalyticsdemystified dot com” and I thank all of you who are kind enough to take the time to respond.”