At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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Minneapolis Adobe Analytics “Top Gun” Class – 12/7/17
Due to a special request, I will be doing an unexpected/unplanned Adobe Analytics “Top Gun” class in Minneapolis, MN on December 7th. To register, click here. For those of you unfamiliar with my Adobe Analytics “Top Gun” class, it is a one day crash course on how Adobe Analytics works behind the scenes based upon…
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Digital Analytics Hub – Conference Recap
I’m back at my desk from the Digital Analytics Hub in the Big Easy and I’m feeling fresh and fired up about Digital Analytics. It may sound like a cliche, but how many conferences have you been to that purport to send you back to your desk with a go-to list of new ideas to…
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MeasureCamp Brussels!!
For years I have been trying to get to a MeasureCamp event, but my timing in Europe has always been a bit off. For those not familiar with MeasureCamp, it is a cool “un-conference” held locally where anyone can attend (for free!) and share things they have done or tips related to the analytics field.…
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Oct. 25th: 1-Day Workshop in San Francisco – Intro to R for the Digital Analyst
I’ll be conducting a small (up to 8 students) hands-on workshop that is an introduction to R for the digital analyst in San Francisco on Wednesday, October 25th. If you are a digital analyst who is looking to dive into R, this 1-day intensive hands-on training is for you. This class is intended for digital…
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Did that KPI Move Enough for Me to Care?
This post really… is just the setup for an embedded 6-minute video. But, it actually hits on quite a number of topics. At the core: Using a statistical method to objectively determine if movement in a KPI looks “real” or, rather, if it’s likely just due to noise Providing a name for said statistical method:…
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Cart Persistence and Purchases [Adobe Analytics]
Many years ago, I wrote a post about shopping cart persistence based upon a query from a client. That post showed how to see how long items had been in the cart and a few other things. In this post, I am going to take a different slant and talk about how you can see…
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European Adobe Analytics “Top Gun” Master Class – October 19th
A while back I ask folks to fill out a form if they were interested in me doing one of my Adobe Analytics “Top Gun” classes locally. and soon after, I had many European folks fill out the form! Therefore, this October 19th I will be conducting my advanced Adobe Analytics class in London. This will likely be…
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Content Freshness [Adobe Analytics]
Recently, I had a client ask me about content freshness on their site. In this case, the client wanted to know if the content on their site was going stale after a few days or weeks so they could determine when to pull it off the site. While the best way to use what I…
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A Mobile Analytics Comparative: Insurance Apps – Part 2
Mobile analytics “Events” are the actions that users take when using your mobile apps. These events can be anything from opening the app, to swiping through screens, taking a photo of a fender-bender, or submitting a new claim. Events are the lifeblood of any mobile application and tracking them is essential to any mobile analytics…