At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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Foundational Psychology Experiments (And Why Analysts Should Know Them)
On Friday, I had an opportunity to speak at the Microsoft One Analyst conference in Seattle. For those who are interested, here is an annotated copy of the presentation. Please leave your thoughts or own experiences in the comments!
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10 Tips for Presenting Data
Big data. Analytics. Data science. Businesses are clamoring to use data to get a competitive edge, but all the data in the world won’t help if your stakeholders can’t understand, or if their eyes glaze over as you present your incredibly insightful analysis. This post outlines my top ten tips for presenting data. It’s worth…
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Podcasts!
I am a podcast addict! I listen to many podcasts to get me news and for professional reasons. Recently, I came across a great podcast called Everyone Hates Marketers, by Louis Grenier. Louis works for Hotjar, which is a technology I wrote about late last year. His podcast interviews some of the coolest people in…
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Welcome Tim Patten!
While I am running a little behind on sharing this news due to the holidays and some changes in the business I am delighted to announce that Tim Patten has joined the company as a Partner! Tim is a great guy, a longtime friend, and an even longer-term member of the digital analytics and optimization…
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Tim Patten joins the team at Analytics Demystified
I am extremely excited to be joining the talented team of Analytics Demystified partners. I am truly humbled to be working alongside some of the brightest industry veterans Digital Analytics has to offer, and I am looking forward to adding my expertise to the already broad offering of services that we provide. My focus will…
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Report Suite ID for Virtual Report Suites
As I have helped companies evaluate and migrate to using virtual report suites (typically to avoid the cost of secondary server calls or to filter garbage data) there will come a point where you will need to shift your reports to using the new virtual report suite instead of the old report suite. How you make…
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NPS in Adobe Analytics
Most websites have specific conversion goals they are attempting to achieve. If you manage a retail site, it may be orders and revenue. Conversely, if you don’t sell products, you might use visitor engagement as your primary KPI. Regardless of the purpose of your website (or app), having a good experience and having people like…
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Simple and oh so very sweet
Informatica is a very large B2B company and one of the most successful players in the data management market. Informatica also has an impressive testing and optimization program and they make heavy use of data and visitor behavior to provide the ideal experience for their digital consumers. Like most spaces, in the B2B space, there are countless…
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My First MeasureCamp!
Last Saturday, I attended my first MeasureCamp! It was the inaugural MeasureCamp for Brussels and it had about 150 people there and those people came from as far away as Russia to attend! About 40% of the attendees where not local, but being in central Europe, it was easy for people to come from France,…
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With Adobe Target, it is all about the Profile
Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile. In fact, this Profile goes all the way back to the roots of Adobe Target, to Offermatica. This Profile, as old as it is, doesn’t really get the attention it deserves given the massive punch…