Our Blog

At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.

  • Chicago Adobe Analytics “Top Gun” Class – May 24, 2018

    I am pleased to announce my next Adobe Analytics “Top Gun” class, which will be held May 24th in Chicago. For those of you unfamiliar with my Adobe Analytics “Top Gun” class, it is a one day crash course on how Adobe Analytics works behind the scenes based upon my Adobe Analytics book. This class…

  • A Coder’s Paradise: Notes from the Tech Track at Adobe Summit 2018

    Last week I attended my 11th Adobe Summit – a number that seems hard to believe. At my first Summit back in 2008, the Great Recession was just starting, but companies were already cutting back on expenses like conferences – just as Omniture moved Summit from the Grand America to the Salt Palace (they moved…

  • 2018 Adobe Summit – the testing guys perspective

    The 2018 Adobe Summit season has officially closed.  This year marked my 11th Summit with my first Summit dating back to 2008 when Omniture acquired Offermatica where I was an employee at the time.  I continue to attend Summit for a variety of reasons but I especially enjoy spending time with some of my clients and…

  • Chrome Network Filtering Tip for Analytics

    When debugging analytics there are lots of tools you can use. Pretty much anything that can look at the HTTP requests will do something useful. Personally, I like to just use the Network tab in Chrome Developer Tools most of the time. This gives me lots of flexibility to look at any tag as I…

  • Don’t forget! YouTube Live event on Adobe Data Collection

    March is a busy month for all of us and I am sure for most of you … but what a great time to learn from the best about how to get the most out of your analytics and optimization systems! Next week on March 20th at 11 AM Pacific / 2 PM Eastern we…

  • Personalization Thursdays

    Personalization Thursdays Each month, the team at Adobe hosts a webinar series called Personalization Thursdays.  The topics vary but the webinars typically focus on features and capabilities of Adobe Target.  The webinars are well attended and they often go deep technically which leads to many great questions and discussions.  Late last year, I joined one…

  • Where I’ll Be – 2018

    Each year, I like to let my blog readers know where they can find me, so here is my current itinerary for 2018: Adobe Summit – Las Vegas (March 27-28) Once again, I am honored to be asked to speak at the US Adobe Summit. This will be my 13th Adobe Summit in a row…

  • Adobe Data Collection Demystified: Ten Tips in Twenty(ish) Minutes

    We are all delighted to announce our first of hopefully many live presentations on the YouTube platform coming up on March 20th at 11 AM Pacific / 2 PM Eastern!  Join Josh West and Kevin Willeitner, Senior Partners at Analytics Demystified and recognized industry leaders on the topic of analytics technology, and learn some practical…

  • Google Data Studio “Mini Tip” – Set A “Sampled” Flag On Your Reports!

    Google’s Data Studio is their answer to Tableau – a free, interactive data reporting, dashboarding and visualization tool. It has a ton of different automated “Google product” connectors, including Google Analytics, DoubleClick, AdWords, Attribution 360, Big Query and Google Spreadsheets, not to mention the newly announced community connectors (which adds the ability to connect third…

  • Free Adobe Analytics Review @ Adobe Summit

    For the past seven years (and many years prior to that while at Omniture!), I have reviewed/audited hundreds of Adobe Analytics implementations. In most cases, I find mistakes that have been made and things that organizations are not doing that they should be. Both of these issues impede the ability of organizations to be successful…