At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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100% Stacked Bar Chart in Analysis Workspace
As is often the case with Analysis Workspace (in Adobe Analytics), you stumble upon new features accidentally. Hopefully, by now you have learned the rule of “when in doubt, right-click” when using Analysis Workspace, but for other new features, I recommend reading Adobe’s release notes and subscribing to the Adobe Analytics YouTube Channel. Recently, the…
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Finding Adobe Analytics Components via Tags
When I am working on a project to audit someone’s Adobe Analytics implementation, one of the things I often notice is a lack of organization that surrounds the implementation. When you use Adobe Analytics, there are a lot of “components” that you can customize for your implementation. These components include Segments, Calculated Metrics, Reports, Dashboards,…
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Adobe Personalization Insider
To my fellow optimizers in or near Atlanta, Los Angeles, Chicago, New York, and Dallas: I am very excited to share that I am heading your way and hope to see you. I have the privilege of joining Adobe this year for the Adobe Insider Tour which is now much bigger than ever and has…
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Adobe Insider Tour!
I am excited to announce that my partner Brian Hawkins and I will be joining the Adobe Insider Tour that is hitting several US cities over the next few months! These 100% free events held by Adobe are great opportunities to learn more about Adobe’s Marketing Cloud products (Adobe Analytics, Adobe Target, Adobe Audience Manager).…
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Elsevier Case Study
I have been in consulting for a large portion of my professional life, starting right out of school at Arthur Andersen (back when it existed!). Therefore, I have been part of countless consulting engagements over the past twenty-five years. During this time, there are a few projects that stand out. Those that seemed daunting at…
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DB Vista – Bringing the Sexy Back!
OK. It may be a bit of a stretch to say that DB Vista is sexy. But I continue to discover that very few Adobe Analytics clients have used DB Vista or even know what it is. As I wrote in my old blog back in 2008 (minus the images which Adobe seems to have lost!),…
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Analytics Demystified Case Study with Elsevier
For ten years at Analytics Demystified we have more or less done marketing the same way: by simply being the best at the work we do and letting people come to us. That strategy has always worked for us, and to this day continues to bring us incredible clients and opportunities around the world. Still,…
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Virtual Report Suites and Data Sources
Lately, I have been seeing more and more Adobe Analytics clients moving to Virtual Report Suites. Virtual Report Suites are data sets that you create from a base Adobe Analytics report suite that differ from the original by either limiting data by a segment or making other changes to it, such as changing the visit…
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Dimension Penetration %
Last week, I explained how the Approximate Count Distinct function in Adobe Analytics can be used to see how many distinct dimension values occur within a specified timeframe. In that post, I showed how you could see how many different products or campaign codes are viewed without having to count up rows manually and how…
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Approximate Count Distinct Function – Part 1
In Adobe Analytics, there are many advanced functions that can be used in Calculated Metrics. Most of the clients I work with have only scratched the surface of what can be done with these advanced functions. In this post, I want to spend some time discussing the Approximate Count Distinct function in Adobe Analytics and…