Our Blog

At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.

  • Advanced Click-Through Rates in Adobe Analytics – Placement

    Last week, I described how to track product and non-product click-through rates in Adobe Analytics. This was done via the Products variable and Merchandising eVars. In this post, I will take it a step further and explain how to view click-through rates by placement location. I suggest you read the last post before this one…

  • Don’t Let Cookies Eat Your Site!

    A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several different clients, and I decided it was time to write a follow-up on cookies and their impact on digital analytics. The question is this: What…

  • Click-Through Rates in Adobe Analytics

    One of the more advanced things you can do with Adobe Analytics is to track click-through rates of elements on your web pages. Adobe Analytics doesn’t do this out of the box, but if you know how to use the tool, there are some creative ways that you can add click-through rate tracking to your…

  • A Mobile Analytics Comparative: Insurance Apps – Part 1

    Throughout this mobile analytics comparative, I was looking for a few specific things to determine data collected by a group of high-profile apps and how their respective analytics tools were architected to facilitate analysis. Part 1 of this blog series focuses on the SDKs installed within each app and Part 2 will dive into the…

  • Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 5 of 5

    Digital Analytics is a relatively new field, and as such, we can learn a lot from other disciplines. This post continues exploring classic studies from social psychology, and what we analysts can learn from them. Jump to an individual topic: The Magic Number 7 (or, 7 +/- 2) When The Facts Don’t Matter Confirmation Bias…

  • Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 4 of 5

    Digital Analytics is a relatively new field, and as such, we can learn a lot from other disciplines. This post continues exploring classic studies from social psychology, and what we analysts can learn from them. Jump to an individual topic: The Magic Number 7 (or, 7 +/- 2) When The Facts Don’t Matter Confirmation Bias…

  • Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 3 of 5

    Digital Analytics is a relatively new field, and as such, we can learn a lot from other disciplines. This post continues exploring classic studies from social psychology, and what we analysts can learn from them. The Magic Number 7 (or, 7 +/- 2) When The Facts Don’t Matter Confirmation Bias Conformity to the Norm Primacy…

  • Ten Tips For Presenting Data from MeasureCamp SF #1

    Yesterday I got to attend my first MeasureCamp in San Francisco. The “Unconference” format was a lot of fun, and there were some fantastic presentations and discussions. For those who requested it, my presentation on Data Visualization is now up on SlideShare. Please leave any questions or comments below! Thanks to those who attended.

  • Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 2 of 5

    Digital Analytics is a relatively new field, and as such, we can learn a lot from other disciplines. This post continues exploring classic studies from social psychology, and what we analysts can learn from them. Jump to an individual topic: The Magic Number 7 (or, 7 +/- 2) When The Facts Don’t Matter Confirmation Bias…

  • Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 1 of 5

    Digital Analytics is a relatively new field, and as such, we can learn a lot from other disciplines. This series of posts looks at some classic studies from social psychology, and what we analysts can learn from them. Jump to an individual topic: The Magic Number 7 (or, 7 +/- 2) When The Facts Don’t…