At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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How to Build a Cohort Analysis in Adobe ReportBuilder
As a follow-up to Adam’s Cohort Analysis post for SiteCatalyst I wanted to provide an example of how you can easily translate a standard output from Adobe ReportBuilder into the cohort view. I have seen some other posts on how to create a cohort analysis in Adobe ReportBuilder but they all seem to require a…
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New White Paper on Tag Management from Demystified!
Lately it seems like nearly every conversation I have with a client or prospect touches on Tag Management Systems (TMS). If it’s not a client or prospect, it’s a Venture Capitalist asking who they should throw money at, or it’s a new TMS firm pitching us on why they are the “easiest, fastest, most best-est…
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Getting comfortable with data sampling in the growing data world
“Big data” is today’s buzz word, just the latest of many. However, I think analytics professionals will agree: “Big data” is not necessarily better than “small data” unless you use it to make better decisions. At a recent conference, I heard it proposed that “Real data is better than a representative sample.” With all due…
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Inside Adobe Summit 2013
What else is in-flight wifi for, if not for reflecting on another awesome #AdobeSummit? This year, I was lucky enough to return as a “Summit Insider“, together with Tim “Gilligan” Wilson. What is a Summit Insider? We’re there to give attendees (and those who can’t make it) an “inside look” at Summit through tweets, blogs…
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#AdobeSummit Takeaways: My Favorite Tips
I’ve written several posts with different reflections on my Adobe Summit 2013 experience. You can see a list of all of them by going to my Adobe Summit tag. This post isn’t long, but I picked up a few real nuggets of brilliance that were very tactical tips that I’ll be exploring further in my day…
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#AdobeSummit Takeaways: Adobe Marketing Cloud
I’ve written several posts with different reflections on my Adobe Summit 2013 experience. You can see a list of all of them by going to my Adobe Summit tag. Summit was Adobe’s opportunity to tell the Adobe Marketing Cloud story in multiple ways to a large and captive audience. They did a good job, including…
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#AdobeSummit Top 5 (or 6) Tweets from Tuesday, March 5th
Summary: real-time marketing stat, tag management throwdown challenge, keynote livestream info, short people (tweeter and target), Adobe announcements. Wait a Minute: Top 5 by WHAT? Presumably, most people reading this are analysts, so there will be questions about the data itself. I kept it simple: Data source: TweetReach by UnionMetrics (bonus: they just rolled out the beta…
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Badgeville Integration with SiteCatalyst – The New Engagement Score
Engagement scoring has been around in the web analytics industry for a long time. The idea behind this kind of score is to give visitors points based on actions they perform that are positive for the business. If a visitor does something important (like viewing certain content) then you give a few points. If a…