At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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#eMetrics Reflection: Visits / Visitors / Cohorts / Lifetime Value
I’m chunking up my reflections on last week’s eMetrics conference in San Francisco into several posts. I’ve got a list of eight possible topics, but I seriously doubt I’ll managed to cover all of them. One of the first sessions I attended at last week’s eMetrics was Jim Novo’s session titled “The Evolution of an…
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A.D.A.P.T. to Act and Learn
I keep posting things elsewhere and forgetting to get a post here to reference them. Last fall, I pitched a session topic to Jim Sterne for the eMetrics conference that occurred last week. At the time, I was just a few weeks into my job at Clearhead, and I figured that, by April 2013, I’d easily…
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DAA Awards for Excellence: Thank You
On Tuesday, April 16, (almost all) my partners and I were lucky enough to attend the DAA Awards for Excellence Gala, held in San Francisco during the eMetrics Digital Marketing & Optimisation Summit. Apart from a lovely meal, a great keynote and a chance to network with industry colleagues, the Gala is also where the…
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Welcome Josh West, Adobe, and Google!
I am delighted to announce three big additions to the Analytics Demystified family today! The first is our newest Partner and lead for tag management, platforms, and technology, Mr. Josh West. Josh is an incredibly experienced developer and has been working in the digital measurement space for years, both at Omniture and more recently Salesforce.com.…
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Handy Google Analytics Advanced Segments for any website
Advanced Segments are an incredibly useful feature of Google Analytics. They allow you to analyse subsets of your users, and compare and contrast behaviour. Google Analytics comes with a number of standard segments built in. (For example, New Visitors, Search Traffic, Direct Traffic.) However, the real power comes from leveraging your unique data to create…
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Gilligan's Unified Theory of Analytics (Requests)
The bane of many analysts’ existence is that they find themselves in a world where the majority of their day is spent on the receiving end of a steady flow of vague, unfocused, and misguided requests: “I don’t know what I don’t know, so can you just analyze the traffic to the site and summarize…
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Three Things You Need To Move From Reporting To Analysis
Reporting is necessary but not sufficient. Don’t get me wrong – there will always be some need to see on-going status of key metrics with an organisation, and for business people to see numbers that trigger them to ask analysis questions. But if your analysts spend 40 hours a week providing you with report after…
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Revenue Bands [SiteCatalyst]
When it comes to tracking online purchases in SiteCatalyst, there are many different ways to report on Orders, Units and Revenue. There are the standard shopping cart metrics and an easy way to create calculated metrics using those cart metrics, such as Average Order Value (AOV). However, a question I get from time to time…
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Will Chrome Solve our Multi-Device Problem?
Google recently launched a new television commercial that advertised their Chrome browser as a solution for your computer, tablet, and mobile device. For marketers and digital analytics pros of all types, this solution has real potential. Not because of the convenience of the solution, but because it potentially solves our problem of identifying visitors to…
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Web Analytics Is Just a Hammer
It’s funny how you never know which conversations or presentations will stick with you for years. One of mine, that I didn’t realize at the time, was when John Lovett keynoted at ForeSee‘s user conference several years ago. He had a simple diagram in his presentation (this was John pre-Prezi!) that talked about different types…