At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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Some (Practical) eCommerce Google Analytics Tips
A short, partially self-promotional post — two links and one, “Hey…look out for…” note about sampling. Post No. 1: Feras Alhlou’s 3 Key GA Reports Feras Alhlou of E-Nor recently wrote an article for Practical eCommerce that describes three Google Analytics reports with which he recommends eCommerce site owners become familiar. The third one in…
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QA: It's for Analysts, Too (and I'm not talking about tagging)
There is not an analyst on the planet with more than a couple of weeks of experience who has not delivered an analysis that is flawed due to a mistake he made in pulling or analyzing the data. I’m not talking about messy or incomplete data. I’m talking about that sinking feeling when, following your…
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A Glimpse of the Future at IBM’s Global Smarter Commerce Summit
This week I was one of 3,500 people from 26 countries to attend IBM’s Global Smarter Commerce Summit in Nashville Tennessee. While I also enjoy attending more specialised, analytics-focused conferences, I find events like Smarter Commerce a fantastic opportunity to take a step back and look at the big picture. After all, IBM is in…
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Tiger Woods Is Batting .260 Lifetime
Tiger Woods won his 78th career PGA event on Sunday at The Players Championship. The commentators were tireless in their mentions of the fact that his was Woods’s 300th PGA event start. I’m a bad golfer and a worse baseball player, but I found myself wanting to combine the two sports by calculating Woods’s “batting…
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Big vs. Little Implementations [SiteCatalyst]
Over the years, I have worked on Adobe SiteCatalyst implementations for the largest of companies and the smallest of companies. In that time, I have learned that you have to have a different mindset when it comes to each type of implementation. Implementing both the same way can lead to issues. Big implementations (which can…
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#eMetrics Reflection: Privacy Is Getting More Tangible
I’m chunking up my reflections on last month’s eMetrics conference in San Francisco into several posts. I had a list of eight possible topics, and this is the fourth and (probably) final one that I’ll actually get to. I’ve attended the “privacy” session at a number of recent eMetrics, and the San Francisco one represented a big step…
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Josh West: The Latest Partner at Demystified
I am super-excited to join the incredibly talented team of Demystified partners! My background is in development, and in full disclosure I considered beginning my initial post with “Hello analytics world!”, until better judgment prevailed. Needless to day, I’m thrilled to be joining the brightest minds in digital analytics, and looking forward to adding my…
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#eMetrics Reflection: Data Visualization (Still!) Matters
I’m chunking up my reflections on last week’s eMetrics conference in San Francisco into several posts. I’ve got a list of eight possible topics, but I seriously doubt I’ll managed to cover all of them. On Tuesday, I attended Ian Lurie’s presentation: “Data That Persuades: How to Prove Your Point.” This session was a “fist pumper” for…
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#eMetrics Reflection: Self-Service Analysis in 2 Minutes or Less
I’m chunking up my reflections on last week’s eMetrics conference in San Francisco into several posts. I’ve got a list of eight possible topics, but I seriously doubt I’ll managed to cover all of them. The closing keynote at eMetrics was Matt Wilson and Andrew Janis talking about how they’ve been evolving the role of digital (including…