At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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What Self-Quantification Teaches Us About Digital Analytics
At the intersection of fitness, analytics and social media, a new trend of “self-quantification” is emerging. Devices and Applications like Jawbone UP, Fitbit, Nike Fuel Band, Runkeeper and even Foursquare are making it possible for individuals to collect tremendous detail about their lives: every step, every venue visited, every bite, every snooze. What was niche,…
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ACCELERATE 2013 is better than ever!
Now that Summer is here I personally am getting increasingly excited about Analytics Demystified’s upcoming ACCELERATE event in Columbus, Ohio September 26th. This year we will be at Columbus’s Center for Science and Industry (COSI) and have what I believe is our “best ever” lineup of speakers including Matt Jauchis, Chief Marketing Officer at Nationwide…
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Digital Analytics “Down Under” – Key Takeaways from eMetrics Sydney
Though it might be eight thousand miles away from the continental United States, my takeaways from eMetrics Sydney reveal that Australia faces the same challenges as digital analytics in the United States, and has some similarly fantastic speakers with great advice and stories to share. Like the United States (and everywhere, really) there is a…
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Five Tips to Help Speed Up Adoption of your Analytics Tool
New technologies are easier bought than adopted… All too often, expensive “simple, click of a button” analytics tools are purchased with the best of intentions, but end up a niche solution used by a select few. If you think about this on a “cost per user” basis, or (better yet) a “cost per decision” basis,…
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5 Reasons Columbus is Great for ACCELERATE
I’m closing in on six full years since I moved from Austin to Columbus. Because I’m a native Texan, I’ll never truly “go native” in Columbus (there’s a Natural Law of Hillbilliness that dictates that), but, with ACCELERATE 2013 rapidly approaching, it seemed like a good time to rattle off why the town is a great…
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EXACTLY Where I've Wanted to Be
Ask a career coach how to land your dream job and they’ll tell you: 1) figure out what your dream job is, and 2) develop a plan to get there.* I never consciously did either one, but I realized several years ago that I have the most fun when I’m helping companies figure out how…
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Help me welcome our newest Demystifier, Tim Wilson!
I am delighted to announce that Analytics Demystified has grown our analysis group again, this time adding a long-time friend of the firm and extraordinary Web Analytics Wednesday coordinator, Tim Wilson. Tim will be working with Michele Kiss to build out our analysis and analyst mentoring practice, focusing on helping clients establish internal best practices,…
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Excel Dynamic Named Ranges (w/ Tables) = Chart Automation
The single post on this blog that has, for several years now, consistently driven the most traffic to this site, is this one that I wrote almost three years ago. Apparently, through sheer volume of content on the page and some dumb luck with the post title, I consistently do well for searches for “Excel…
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Missing SAINT Classification Data [SiteCatalyst]
Recently, the Adobe SiteCatalyst product team “hit it out of the park” (to follow Ben’s analogy) with the latest SiteCatalyst point release! There are many awesome features that people like me have been waiting for. This release has things like segment comparisons, increased self-service capabilities via the Admin Console, Classifications on List Variables, Hourly Trending…
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Sequential Segmentation in Adobe Discover
The segment builder for Adobe Discover had some great features added during last week’s release. To celebrate, I thought I would put out a short video explaining the new layout and sequential segmentation. I was planning on a video that would be just a few minutes in length but it turned into a half hour mini-training!…