Our Blog

At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.

  • PEOPLE are a Big Part of Conferences (Incl. #AdobeSummit)

    I noted in my last post that I’m an Adobe Summit greenhorn. But, that doesn’t mean that I’m a conference neophyte. Over the past few years, I’ve gone to an increasing number of conferences…and I get a lot out of them! As my fellow Summit Insider, Michele Kiss, put it: Conferences are definitely like Christmas…

  • Segmenting on Key Dates [SiteCatalyst]

    Recently, while working with a client, I got into an interesting discussion about doing web analysis around key dates in their marketing program. There are many cases in which milestone marketing events take place on specific dates and clients ask me if there is an easy way in SiteCatalyst to slice and dice data by…

  • Almost #AdobeSummit Time!

    My Adobe Summit Insider partner in crime, Tim Wilson, said it best: Conferences are definitely like Christmas for nerdy digital analysts – a chance to step outside of your work cocoon, get a new perspective on your current challenges, meet and mingle and generally talk shop. (And for me, it normally includes an annoyingly giddy…

  • #AdobeSummit Is Next Week

    Every year, it seems, I hit a point where every analyst I know is dropping the question, “Are you going to Summit?” (“Summit” of course, is industry shorthand for Adobe Digital Marketing Summit.) For years, my shoulders have sagged each time the question is asked as I’ve responded, “Not this year.” But…this year…I’m actually responding in the…

  • Why Data Visualization Matters: It's Funnel Optimization

    One of the reasons I like to give presentations at conferences is because it forces me to really, really, really, crystallize my thoughts. When I’m writing a blog post, I’m generally just trying to get an idea into some sort of coherent form, but conference presentations, for me, have a much higher bar for clarity and…

  • Are JavaScript-Based Trackers Still Relevant?

    This is a question that we have had many clients ask recently. You can imagine, with the heavy usage of JavaScript in web analytics, the thought of a decreased acceptance of JavaScript would be a terrible thing. The reason this question keeps popping up is due to the following SiteCatalyst report which gives the breakdown…

  • Effectively Communicating Analysis Results

    I was fortunate enough to not only get to attend the Austin DAA Symposium this week, but to get to deliver one of the keynotes. The event itself was fantastic — a half day that seemed to end pretty much as soon as it started, but in which I felt like I had a number…

  • Social media is like coffee …

    Last week was an awesome week for digital measurement, especially if you were in San Francisco. The week started with a resurgent Webtrends, kicking off their Streams product at their annual Engage user conference, and ended with what is undoubtedly the largest gathering of tag management users and wonks in the industry at Ensighten Agility.…

  • Digital Analytics Success Requires Crystal Clear Business Goals

    Is your organisation struggling to see the value of digital analytics? Feel like there are a ton of numbers but no tie to business success? Before you throw out your vendors, your existing reports, or your analysts, stop and ask your leaders the following question: “What makes our digital customer interactions successful?” For example: What…

  • Why I am excited about Webtrends Streams

    This morning we are very excited to announce that Analytics Demystified has partnered with Webtrends as a consulting and development partner on their recently announced Webtrends Streams platform. You can read all the details in the official Webtrends press release, and I contributed a lengthy post to the Webtrends blog that details why I am…