At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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Catch Me If You Can!
Being a Chicagoan, I tend to hibernate in the winter when it is too cold to go outside, but as Spring arrives, I will be hitting the road and getting back out into the world! If you’d like to hear me speak or chat about analytics, here are some places you can find me: US…
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3-Day Training: R & Statistics for the Digital Analyst – June 13-15 (Columbus, OH)
One challenge I found over the course of last year as I worked to learn R and learn how to apply statistics in a meaningful way to digital analytics data was that, while there is a wealth of information on both subjects, there is limited information available that speaks directly to working with digital analytics…
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Inter-Site Pathing
Some of my clients have many websites that they track with Adobe Analytics. Normally, this is done by having a different Report Suite for each site and then a Global Report Suite that combines all data. In some of these cases, my clients are interested in seeing how often the same person, in the same…
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Tracking Every Link
Recently, I gave a presentation in which I posited that tracking every single hyperlink on a web page is not what digital analytics is all about. I argued that looking at every link on a page can create a lot of noise and distract from the big picture KPI’s that need to be analyzed. This…
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Exploring Site Search (with the help of R)
Last week, I wrote up 10 Arbitrary Takeaways from Superweek 2017 in Hungary. There was a specific non-arbitrary takeaway that wasn’t included in that list, but which I was pretty excited to try out. The last session before dinner on Wednesday evening of the conference was the “Golden Punchcard” competition. In that session, attendees are invited to…
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10 Arbitrary Takeaways from Superweek 2017 in Hungary
Last week, I attended the sixth annual Superweek conference outside Budapest, Hungary. I have not come away from a conference with my head buzzing as much as this since I attended a TDWI conference 15 years ago. This isn’t going to be a recap post so much as an arbitrary list of ten things that have popped…
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Trended Fallout with Adobe Report Builder
From the depths of the mail bag comes a question on how to create a trended fallout report in Adobe Report Builder. Here it is: I am trying to automate a daily fallout funnel using Report Builder; however, the issue is that Report Builder will not allow me to separate the fallout funnel by day,…
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Before/After Sequence Segmentation
One of the more difficult types of analyses to conduct in the digital world is an analysis that looks at what visitors did before or after actions on a website or within an app. For example, it’s easy to see what pages visitors view in the same visit that they added a product to the cart,…
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R and Adobe Analytics: Did the Metric Move Significantly? Part 3 of 3
This is the third post in a three-post series. The earlier posts build up to this one, so you may want to go back and check them out before diving in here if you haven’t been following along: Part 1 of 3: The overall approach, and a visualization of metrics in a heatmap format across two…
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Guess Who – Client Errors!
Recently I have received an interesting theme of questions related to client errors. These are errors that happen as your site is trying to make requests for various tags that should be included on the page but the browser (aka “the client”) shuts them down for one reason or another. These errors always negatively impact…