At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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Out of Stock Products
For retail/e-commerce websites that sell physical products, one of the worst things that can happen is having your products be out of stock. Imagine that you have done a lot of marketing and campaigns to get people to come to your site, led them to the perfect product, only to find that for some people,…
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Visitor Retention in Adobe Analytics Workspace
I recently had a client of mine ask me how they could report new and retained visitors for their website. In this particular case, the site had an expectation that the same visitors would return regularly since it is a subscription site. At first, my instinct was to use the Cohort Analysis report in Adobe Analytics…
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“What will you do with that?” = 🙁
Remember back when folks wrote blog posts that were blah-blah-blah “best practice”-type posts? I think this is going to be one of those – a bit of a throwback, perhaps. But, hopefully, mildly entertaining and, hell, maybe even useful! Let’s Start with Three Facts Fact #1: Business users sometimes (often?) ask for data that they’re…
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Trending Data After Moving Variables
Most of my consulting work involves helping organizations fix and clean-up their Adobe Analytics implementations. Often times, I find that organizations have multiple Adobe Analytics report suites and that they are not setup consistently. As I wrote about in this post, having different variables in different variable slots across different report suites can result in…
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Focusing on Outcomes
Measuring outcomes is a hot-box issue that stands between Marketers and Measurers that track marketing effectiveness. Today’s article in the Wall Street Journal, Some Marketers Want More Ad Testing, Less Debating About Metrics explores this issue and the brands that are taking action. What are you measuring? On one side, many Marketers (and particularly Brand Marketers)…
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2017 Adobe Analytics “Top Gun” Class – May 2017 (Chicago)
Back by popular demand, it is once again time for my annual Adobe Analytics “Top Gun” class! This May 17th (note: originally the date was June 19th, but had to be moved) I will be conducting my advanced Adobe Analytics class downtown Chicago. This will likely be the only time I offer the class publicly (vs.…
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Leveraging Data Anomalies – Prospects & Competitors
A few weeks ago, I shared a new tool called Alarmduck that helps detect data anomalies in Adobe Analytics and posts these to Slack. This data anomaly tool is pretty handy if you want to keep tabs on your data or be notified when something of interest pops-up. Unlike other Slack integrations, Alarmduck doesn’t use…
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An Overview of the New Google Analytics Alerts
Google Analytics users have become very familiar with the “yellow ribbon” notices that appear periodically in different reports. For instance, if you have a gazillion unique page names, you may see a “high-cardinality” warning: Or, if you are using a user-based report and have any filters applied to your view (which you almost always do!), then…
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Star of the Show: Adobe Announces Launch at Summit 2017
If you attended the Adobe Summit last week and are anything like me, a second year in Las Vegas did nothing to cure the longing I felt last year for more of a focus on digital analytics rather than experience (I still really missed the ski day, too). But seeing how tag management seemed to…
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Alarmduck – The Data Anomaly Slack App for Adobe Analytics
One of the most difficult parts of managing an Adobe Analytics implementation is uncovering data anomalies. For years, Adobe Analytics has offered an Alerts feature to try and address this, but very few companies end up using them. Recently, Adobe improved their Alerts functionality, in particular, allowing you to add segments to Alerts and a few…