Our Blog

At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.

  • Get Your Analytics Training On – Down Under!

    Analytics Demystified is looking at potentially holding Analytics training in Sydney, in November of this year. We’re looking to gauge interest (given it’s a pretty long trip!) Proposed sessions: Adobe Analytics Top Gun with Adam Greco Adobe Analytics, while being an extremely powerful web analytics tool, can be challenging to master. It is not uncommon for…

  • How to Build a Brain-Friendly Bar Chart in R

    This post was inspired by a post by Lea Pica: How to Build a Brain-Friendly Bar Chart in Domo. In that post, Lea started with the default rendering of a horizontal bar chart in Domo and then walked through, step-by-step, the modifications she would make to improve the visualization. The default chart started like this:…

  • Your Guide to Understanding Conversion Funnels in Google Analytics

    TL;DR: Here’s the cheatsheet. Often I am asked by clients what their options are for understanding conversion through their on-site funnel, using Google Analytics. This approach can be used for any conversion funnel. For example: Lead Form > Lead Submit Blog Post > Whitepaper Download Form > Whitepaper Download Complete Signup Flow Step 1 >…

  • Mobile Analytics Summit Recap

    I recently participated in the first ever Mobile Analytics Summit, which was a fantastic event chock full of great information and insights. The virtual format allowed attendees to tune in based on sessions that were most relevant to them. And if you missed it, there’s an opportunity to go back and catch all the sessions…

  • R You Interested in Auditing Your Google Analytics Data Collection?

    One of the benefits of programming with data — with a platform like R — is being able to get a computer to run through mind-numbing and tedious, but useful, tasks. A use case I’ve run into on several occasions has to do with core customizations in Google Analytics: Which custom dimensions, custom metrics, and…

  • Evolution of the Analysis Exchange

    When we created the Analysis Exchange years ago my Partners and I all knew the industry needed better gateways into the field. Being “old school” each of us had more or less found our way to web analytics, and while we all ended up being lucky, we all recognized that the industry wouldn’t be able…

  • The Trouble (My Troubles) with Statistics

    Okay. I admit it. That’s a linkbait-y title. In my defense, though, the only audience that would be successfully baited by it, I think, are digital analysts, statisticians, and data scientists. And, that’s who I’m targeting, albeit for different reasons: Digital analysts — if you’re reading this then, hopefully, it may help you get over…

  • Do You Want My Adobe Analytics “Top Gun” Class In Your City?

    This past May, I conducted my annual Adobe Analytics “Top Gun” classes to a packed room in Chicago. I always love doing this class because it helps the attendees get more out of Adobe Analytics when they get back to their organizations. I have done this class in Europe several times and usually once a…

  • Search Result Page Exit Rates

    Recently, I was working with a client who was interested in seeing how often their internal search results page was the exit page. Their goal was to see how effective their search results were and which search terms were leading to high abandonment. Way back in 2010, I wrote a post about how to see…

  • A Step-By-Step Guide To Creating Funnels in Google’s Data Studio

    I’m so excited to report that this post is now obsolete! Funnels are now a native feature in Looker Studio, so check out the new post to read how to create them.   Old post, for posterity:  This is an update to a 2017 blog post, since there are a ton of new features in Data Studio…