At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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R and Adobe Analytics: Did the Metric Move Significantly? Part 2 of 3
In my last post, I laid out that I had been working on a bit of R code to answer three different questions in a way that was repeatable and extensible. This post covers the second question: Did any of my key metrics change significantly over the past week (overall)? One of the banes of the analyst’s…
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R and Adobe Analytics: Two Dimensions, Many Metrics – Part 1 of 3
This is the first of three posts that all use the same base set of configuration to answer three different questions: How do my key metrics break out across two different dimensions? Did any of these metrics change significantly over the past week (overall)? Which of these metrics changed significantly over the past week within specific combinations of…
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Disseminating Digital Data: Why A One Size Fits All Model Doesn’t Work
[Shared by Nancy Koons, Digital Analytics Consultant, Team Demystified …] One of the things I love about working with the folks at Demystified are the conversations about analytics that often spring up in our Slack group. Whether it’s a discussion around tool capabilities, proper use of metrics, or how to deliver insights effectively, I’m always…
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Comparing Adobe and Google Analytics (with R)
Raise your hand if you’re running Adobe Analytics on your site. Okay, now keep your hands up if you also are running Google Analytics. Wow. Not very many hands went down there! There are lots of reasons that organizations find themselves running multiple web analytics platforms on their sites. Some are good. Many aren’t. Who’s to judge?…
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How Often Should You Revisit Your KPIs?
The need to define your Key Performance Indicators is an old, tired concept. Been there, done that, we get it.* But how many of us think about the need to revisit those KPIs? Perhaps you went through an extensive definition exercise. . . three years ago. Since then, you have redesigned your website, optimized via A/B…
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Getting A Cross-Device View of the User is a Behavior Problem, Not A Technology Problem
This post was inspired by a recent conversation on Measure Slack, where Andrew Richardson posed the question: One discussed shift is the desire businesses have to understand a customer along their entire journey (online/offline/marketing touch points/across devices/etc,) These discussions led to my comment, regarding the cross-device challenge: In this post, I hope to expand on…
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Analysis Workspace – The Future is Here
One of the great things about Analysis Workspace is that it begs you to keep driving deeper and deeper into analysis in ways that the traditional Adobe Analytics reports do not. I have heard Ben Gaines talk about this as one of the reasons he loves Workspace so much and he is spot on. Ever…
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Analysis Workspace Fallout Reports
Yesterday, the Adobe Analytics team added a lot of cool new functionality related to Analysis Workspace. One of these additions was the addition of a Fallout visualization, which was previously available in the Ad Hoc Analysis product, but unavailable in Analysis Workspace. In this post, I will share some of my thoughts on this new…
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What Analysts Can Learn About Presentation From Group Fitness Instructors
In my (vast amounts of) free time, I am a Les Mills group fitness instructor for BodyPump (weight training), RPM (indoor cycling) and CXWORX (functional core training.) While analytics and group fitness might seem very different, there are some surprising similarities between teaching a group fitness class, and presenting on analytics. Both involve sharing complicated…
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What our folks like about Team Demystified
Recently at an offsite meeting I had the chance to chat with most of our Team Demystified contractors about the Team model and how it differs from the direct or agency work they did prior to joining us. If you are curious about our Team model and whether it might be right for you … have a…