Advanced Analytics Education
Every year the team at Analytics Demystified does a two-day intensive “Advanced Analytics Education” seminar. This year the event will be held in San Francisco at the Mission Bay Conference Center on Tuesday, October 13th and Wednesday, October 14th from 8:30 AM to 5:00 PM local time.
Our friends at ObservePoint have agreed to provide every attendee with a detailed audit of your respective websites and specific recommendations on how to improve your digital data quality ($1,400 value!)
We will be offering the following classes in full- and half-day formats:
Adobe SiteCatalyst Top Gun
Adobe SiteCatalyst, while being an extremely powerful web analytics tool, can be challenging to master. It is not uncommon for organizations using SiteCatalyst to only take advantage of 30%-40% of its functionality. If you would like your organization to get the most out its investment in Adobe SiteCatalyst, this “Top Gun” training class is for you. Unlike other training classes that cover the basics about how to configure Adobe SiteCatalyst, this one-day advanced class digs deeper into features you already know and also covers many features that you may not have used.
Adobe Discover Secrets
Kevin Willeitner has worked with Discover for 6 years, acted as the Discover Subject Matter Expert at Adobe, and has presented on Discover at conferences. During this training students will gain hands-on experience with Discover and will learn how your company can super-charge their analysis capabilities beyond SiteCatalyst. This session will give you a practical understanding of how Discover works and you will learn the tricks necessary to get the most out of the tool.
During this session we will cover the following topics and more:
- Basic and advanced segmentation scenarios
- Proficiency with table builder for scalable analysis
- Advanced segmented metrics
- Discover-specific reports and metrics
- Report types and what goes beyond SiteCatalyst
- Managing analysis assets
- Comparison methodology
- Scenario-based exercises
Adobe ReportBuilder Secrets
Kevin Willeitner has long been recognized as a Report Builder expert and wrote the Report Builder chapter of Adam Greco’s book The Adobe SiteCatalyst Handbook. This ReportBuilder training will provide attendees an intimate knowledge of ReportBuilder’s functionality as well as the Excel skills needed to take full advantage of Report Builder’s most advanced features.
During this training students will gain a working experience in how to:
- Fully utilize all of Report Builder’s features
- Create scalable reports
- Learn the tips to creating reports more quickly
- Apply Excel techniques to make more dynamic and impressive dashboards
- Learn approaches for creating analytics tools (not just reports)
- Leverage publishing lists for sophisticated report distribution
Data Visualization and Expert Presentation
Michele Kiss and Tim Wilson
The best digital analysis in the world is ineffective without successful communication of the results. In this half-day class, Web Analytics Demystified Partners Michele Kiss and Tim Wilson share their advice for successfully presenting data to all audiences, including communication of numbers, data visualisation, dashboard best practices and effective storytelling and presentation.
Requirements Gathering the Demystified Way
One of the things that we’ve learned in our years of experience working with digital analytics, is that business-users are rarely able to articulate their analytics requirements in a manner that can be easily translated into measuring website effectiveness. Simply asking these users what data they need leads to insufficient information and gaps in most web analytics deployments. As such, Web Analytics Demystified developed a process designed to gather information necessary to consistently evaluate the effectiveness of our clients fixed web, mobile sites, mobile apps and other digital assets. In this session, John Lovett will train users on validating existing business requirements and formulating new ones based on stakeholder needs and our proven best practices.
Tag Management Essentials
You’ve no doubt heard the buzz about tag management, but perhaps you’re a bit late to the party. In this session, Web Analytics Demystified partner Josh West will introduce the basics of tag management and show how it can simplify your online marketing efforts. You’ll review concepts like a data layer, how tag management can reduce your dependence on IT, and cover the most popular features of the leading tools in the market.
Testing and Optimization the Demystified Way
Brian Hawkins will share best practices when it comes to growing or starting an optimization program at your organization. Best practices around segmentation, targeting, integrations with internal and external solutions, and test types will be covered.
Technical Deep Dive
led by Josh West and Kevin Willeitner
Are you stuck on a particularly tricky web analytics problem? Not sure how translate your requirements into something your developers can actually use? Bring your questions to this session, where Josh West and Kevin Willeitner will provide hands-on guidance and real-world code and examples you can use today – or share with your developers so they can use them, too.
Advanced Google Analytics + Google Tag Manager
led by Michele Kiss
Additional classes will be added soon and you can register online now:
Please email us directly for more information.
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