Blog Archives
So, You Think Measuring Marketing Performance Is Hard? June 19, 2008 Reporting

Not a week goes by that I don’t see, hear, read, or preach on the topic of measuring marketing results. From equating Marketing ROI to The Holy Grail, to sticking ...... Continue »

Outputs vs. Outcomes February 6, 2008 Reporting

I’ve been involved with United Way for the past seven or eight years in Austin and, now, in Columbus. One of the attractions to spending my volunteer energy with United ...... Continue »