Farris Khan, Analytics Lead at ProQuest and Chevy Volt ponderer extraordinaire, tweeted the question that we bandy about over cocktails in hotel bars the world over during any analytics gathering: His ...... Continue »

This post is one half of a 2-post series of which, most likely, you are looking for only one of the two posts! Here’s the guide: If you are well-versed in Google ...... Continue »

This post is one half of a 2-post series of which, most likely, you are looking for only one of the two posts! Here’s the guide: If you are well-versed in Adobe Omniture ...... Continue »

[Update: After getting some feedback from a Coremetrics expert and kicking around the content with a few other people, I rounded out the presentation a bit.] In my last post, I ...... Continue »

I started to write a post on using web analytics tools — Google Analytics, specifically, but with a nod to Webtrends as well — to track traffic to custom tabs ...... Continue »