Blog Archives
Multidimensional Lead Scoring in 8 Minutes May 30, 2008 Analytics Strategy

Talk about milking a topic in multiple channels! The Marketing News Radio interview I did on multidimensional lead scoring is now available. And…we’ve now added a “video white paper” to ...... Continue »

Lead Scoring Revisited…or at Least Reiterated April 17, 2008 Analytics Strategy

One of the areas that I’ve spent a lot of time focusing over the past six months is lead scoring. Specifically, multidimensional lead scoring. I’ve written about it here before. ...... Continue »