At the core of any effective performance measurement process are key performance indicators, or KPIs. Did you catch the redundancy in that statement? Performance measurement uses performance indicators. What gets my goat ...... Continue »

Why Do We Want Benchmarks in the First Place? As Garrison Keillor says every week, in Lake Wobegon, “all the kids are above average.” If we can simply be “above average,” ...... Continue »

A couple of weeks ago, I had a conversation with the newest member of the analytics team at Resource Interactive, Matt Coen. I shared with him my “Measuring digital marketing ...... Continue »