Blog Archives
Type I vs. Type II Errors in Customer Data Management August 18, 2009 Analytics Strategy

[Update: See the comments at the end of the post. I might have my definitions backwards, but I need to do some digging to make sure I get the corrections ...... Continue »

Your Customer Data Is Dirtier than You Think August 22, 2008 Analytics Strategy

Wow, has it ever been a while since I got a new post up. Three-part excuse: 1) Vacation that was wayyyy offline, 2) Vacation was proceeded by a crazy week ...... Continue »