Blog Archives
How Marketing is Like Homelessness January 28, 2011 Reporting

I’ve officially succumbed to the Blog an Intriguing Title Syndrome (BITS). My payback for that, I suppose, is that I’ve blown the SEO power of my <h2> tags, my <title> ...... Continue »

So, You Think Measuring Marketing Performance Is Hard? June 19, 2008 Reporting

Not a week goes by that I don’t see, hear, read, or preach on the topic of measuring marketing results. From equating Marketing ROI to The Holy Grail, to sticking ...... Continue »