Our Blog

At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.

  • New or Old Report Suite When Re-implementing?

    In the recent white paper I wrote in partnership with Adobe, I discuss ways to re-energize your web analytics implementation. Often times, this involves re-assessing your business requirements and rolling out a more updated web analytics implementation. However, if you decide to make changes to your implementation in a tool like Adobe Analytics (SiteCatalyst), at…

  • Registration for ACCELERATE 2014 is now open

    I am excited to announce that registration for ACCELERATE 2014 on September 18th in Atlanta, Georgia is now open. You can learn more about the event and our unique “Ten Tips in Twenty Minutes” format on our ACCELERATE mini-site, and we plan to have registration open for our Advanced Analytics Education pre-ACCELERATE training sessions in…

  • Reenergizing Your Web Analytics Program & Implementation

    Those of you who have read my blog posts (and book) over the years, know that I have lots of opinions when it comes to web analytics, web analytics implementations and especially those using Adobe Analytics. Whenever possible, I try to impart lessons I have learned during my web analytics career so you can improve…

  • The Reinvention of Your Analytics Skills!

    Last week, myself and 7,000+ of my friends attended Adobe’s Summit 2014 in Salt Lake City. The overarching theme of the event was “the reinvention of marketing”, which got me thinking about how digital analytics professionals can continue to reinvent themselves and their skills. Digital analytics is a rapidly evolving field, progressing swiftly from log…

  • Adobe Summit Bound (2014)

    It seems impossible to believe that twelve months has passed already. But here I am, Salt Lake City-bound for another Adobe Digital Marketing Summit. For the past couple of years, I have been lucky enough to be invited to Adobe Summit as a “Summit Insider.” Being a Summit Insider gives me a chance to not…

  • A Guide to Segment Sharing in Adobe Analytics

    Update 5/23/2014: This post should now be unnecessary and no longer accurate as of the May 2014 Adobe Analytics release. See this post by Ben Gaines for details on the segmentation feature updates released then. Update 3/27/2014: Following the Sneaks session at the 2014 Adobe Summit in Salt Lake City, this post is going to…

  • Current Order Value [Adobe SiteCatalyst]

    I recently had a client pose an interesting question related to their shopping cart. They wanted to know the distribution of money its visitors were bringing with them to each step of the shopping cart funnel. For example, what percent of visitors have between $25 and $50 in their cart when they reach the “Billing”…

  • Currencies & Exchange Rates [Adobe SiteCatalyst]

    If your web analytics work covers websites or apps that span different countries, there are some important aspects of Adobe SiteCatalyst (Analytics) that you must know. In this post, I will share some of the things I have learned over the years related to currencies and exchange rates in SiteCatalyst. Implementation When you work for…

  • Attribution Management Takes More than Technology

    I’ll admit it: I’m something of a late joiner to the attribution management bandwagon. Over the last year or so, though, I’ve come around, and I attribute that (pun totally intended) to some great clients and some vigorous discussions with both platform providers and practitioners. What I’ve seen — and was a victim of myself —…

  • Linking Authenticated Visitors Across Devices [Adobe SiteCatalyst]

    In the last few years, people have become accustomed to using multiple digital devices simultaneously. While watching the recent winter Olympics, consumers might be on the Olympics website, while also using native mobile or tablet apps. As a result, some of my clients have asked me whether it is possible to link visits and paths…