At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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Competitor Pricing Analysis
One of my newest clients is in a highly competitive business in which they sell similar products as other retailers. These days, many online retailers have a hunch that they are being “Amazon-ed,” which they define as visitors finding products on their website and then going to see if they can get it cheaper/faster on…
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How to Deliver Better Recommendations: Forecast the Impact!
One of the most valuable ways to be sure your recommendations are heard is to forecast the impact of your proposal. Consider what is more likely to be heard: “I think we should do X…” vs “I think we should do X, and with a 2% increase in conversion, that would drive a $1MM increase…
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ACCELERATE 2014 "Advanced Analytics Education" Classes Posted
I am delighted to share the news that our 2014 “Advanced Analytics Education” classes have been posted and are available for registration. We expanded our offering this year and will be offering four concurrent analytics and optimization training sessions from all of the Analytics Demystified Partners and Senior Partners on September 16th and 17th at…
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Product Cart Addition Sequence
In working with a client recently, an interesting question arose around cart additions. This client wanted to know the order in which visitors were adding products to the shopping cart. Which products tended to be added first, second third, etc.? They also wanted to know which products were added after a specific product was added…
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7 Tips For Delivering Better Analytics Recommendations
As an analyst, your value is not just in the data you deliver, but in the insight and recommendations you can provide. But what is an analyst to do when those recommendations seem to fall on deaf ears? 1. Make sure they’re good Too often, analysts’ “recommendations” are essentially just half-baked (or even downright meaningless)…
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Overcoming The Analyst Curse: DON’T Show Your Math!
If I could give one piece of advice to an aspiring analyst, it would be this: Stop showing your ‘math’. A tendency towards ‘TMI deliverables’ is common, especially in newer analysts. However, while analysts typically do this in an attempt to demonstrate credibility (“See? I used all the right data and methods!”) they do so…
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Making Tables of Numbers Comprehensible
I’m always amazed (read: dismayed) when I see the results of an analysis presented with a key set of the results delivered as a raw table of numbers. It is impossible to instantly comprehend a data table that has more than 3 or 4 rows and 3 or 4 columns. And, “instant comprehension” should be the…
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The Recent Forrester Wave on Web Analytics … is Wrong
Having worked as an industry analyst back in the day I still find myself interested in what the analyst community has to say about web analytics, especially when it comes to vendor evaluation. The evaluations are interesting because of the sheer amount of work that goes into them in an attempt to distill entire companies…
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Funnel Visualizations That Make Sense
It happened last week: reviewing a client’s weekly report that I inherited, and I just couldn’t take it any more: That prompted some Twitter back-and-forth with Todd Belcher and Alyson Murphy, which led to me popping off that I’d write a post showing some of my preferred alternatives. And…this is that post. First, a Word…