The Web 2.0 Measurement Group has moved to Facebook
Originally written by Eric Peterson on July 21, 2007
Jeremiah Owyang from PodTech has been bugging me to start a web analytics group at Facebook. I initially resisted but upon kicking the tires at Facebook a bit it seemed like a good idea. If you’re already in the Web 2.0 Measurement Working Group you should have seen an email from me about shutting it down at Google Groups. Either way, the group is now totally open to everyone and can be joined here:
My hope is that by putting the Web 2.0 Measurement Group on the premier “Web 2.0” platform that it will drive interest and promote conversation. If nothing else it is a reflection that sometimes you can bring audience to you and sometimes you have to go where the audience is.
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.