At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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Sorting with Formulas for Bounce Rate – Excel Tip
During my career I have developed a ton of Excel tricks that enabled me to mold data just the way I like it. It all began when I took an investment banking class and if you didn’t know enough hotkeys to get by without a mouse then you were shunned. During the years I was…
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How Communicating Analytics Is Like New York City
I joined a new company, Clearhead, at the beginning of September, and it’s been a fun-tiring-exciting ride thus far (unfortunately, it hasn’t been a particularly prolific one with respect to this site!). One of the core tenets of the company – something that we are all passionate about because we have all seen it go horribly…
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The T&T Plugin – Integrate T&T with Google Analytics
When Test&Target was being built back in the day and doing business as Offermatica, it was designed to be an open platform so that its data can be made available to any analytics platform. While the integration with SiteCatalyst has since been productized, a very similar approach approach can be used to integrate your T&T…
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The Adobe SiteCatalyst Handbook Now Available!
After months of writing, editing and re-editing, The Adobe SiteCatalyst Handbook: An Insider’s Guide is now available! I have received many questions about the date it is available and formats. The book is available in both hardcopy and digitally from the Pearson publishing site using the preceding link. The book is also available on Amazon.com…
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Good Guy Google …
The good guys at Google announced today that they are giving away their own Tag Management System, Google Tag Manager. Since I’m not at Emetrics (where the announcement was made) I have been watching the news and responses over Twitter and I have to say it has been quite interesting. Responses seem to fall into…
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ACCELERATE: An Analytics Event for the 99%
Wow, I cannot believe that October is almost upon us and that the expanding team at Analytics Demystified is about to deliver another ACCELERATE event! We are pretty excited about what we have to offer this time: Our line-up is amazing Our venue is absolutely incredible Our cocktail reception promises to be a blast Good…
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Kevin Willeitner: The Latest Partner at Demystified
I am wildly excited by the opportunity to join the Demystified team. I look forward to contributing my own expertise to the deep knowledge of Eric, John, Adam, and Brian to provide even greater value to our clients. I work with clients to evolve their web analytics program and to build their digital solutions through…
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Balancing the Quantitative with Qualitative
This was originally published as the President’s Message in the August DAA Newsletter. I’ve been spending a lot of time recently working with data. For some clients I’m helping to assemble data from multiple sources across their enterprise to answer business questions like how does clickstream behavior impact revenue. For other clients, I’m strategizing about…
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Web Site Performance Measurement
It’s funny. Sometimes, we get so focused on the design and content aspects of how a web site performs that we forget about one of the more fundamental aspects of the site: how long it takes to load. That’s a fundamental aspect, but there are a lot of different aspects of “site loading” — both…