At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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Big Data without Digital Insight Management Is a Big Hot Mess
One of the many exciting aspects of joining a new company is the opportunity for reflection. The lead-up to the job change forced some introspection — what was it I really most enjoyed about my profession and what would a dream job look like that allowed me to spend as much of each day doing…
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SiteCatalyst Tip: Corporate Logins & Labels
As you use Adobe SiteCatalyst, you will begin creating a vast array of bookmarked reports, dashboards, calculated metrics and so on. The good news is that SiteCatalyst makes it easy for you to publicly share these report bookmarks and dashboards amongst your user base. However, the bad news is that SiteCatalyst makes it easy for…
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De-Duped Success Metrics
When working with SiteCatalyst clients, I often see them ask questions related to how often a particular Success Event takes place at least once during a visit. Examples of this might include the following questions: In what percent of visits do visitors add an item to the shopping cart? How often to visitors who add…
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A Google Analytics Advanced Segment for Smartphones
“Mobile” is a tricky topic, if for no other reason than the fact that tablets are mobile devices and smartphones are mobile devices. And, when it comes to web sites, even ones that have brilliantly adaptive/responsive designs, the user experience (and, often, the user’s intent) can vary quite a bit depending on whether they’re visiting…
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SiteCatalyst Variable Naming Tips
One of the parts of Adobe SiteCatalyst implementations that is often overlooked is the actual naming of SiteCatalyst variables in the Administration Console. In this post, I’d like to share some tips that have helped me over the years in hopes that it will make your lives easier. If you are an administrator you can…
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How Musings about Nate Silver are Misguided
I’m a Nate Silver fan. Make no mistake. His book is at the top of my holiday reading list. I have been an avid follower of both his predictive models and his musings for the past 4.5 years. And, when my sister picked me up at the Austin airport on Tuesday evening and we headed…
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"Tag! You’re It!" One More Analyst’s Tag Management Thoughts
Unless you’re living in a cave (and, you’re clearly not, because you’re spending enough time trolling the interwebtubes to wind up on this blog), you’ve seen, heard, and felt the latest wave of news and excitement about tag management. Google announced Google Tag Manager last month, rumors are swirling that Adobe is going to begin providing…
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The Evolving Tag Management Marketplace
Today started with a flurry of communication about Adobe’s intent to start giving their Tagmanager product away to all SiteCatalyst customers at no charge. I see this change as having significant impact on the larger tag management and digital analytics marketplace, so I figured it was worth writing about. Adobe’s news, confirmed but still not…
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New Calculated Metrics in Adobe Discover
You have always been able to use segments and calculated metrics in Adobe Discover but now you can include segments WITHIN your calculated metrics! This greatly increases the flexibility of your metrics and will enable you to do more comparison work within Discover which historically has been very difficult. As we walk through this feature…
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Beefing Up the Integration of Optimizely and Google Analytics
I’ve developed a pretty serious crush on Optimizely as an A/B and multivariate testing platform — it’s hard to beat the ease-of-deployment and ease-of-use. Just like any platform — web analytics, tag management, voice of the customer, testing, or otherwise — that is implemented with “just one line of Javascript,” there are some limitations as…