At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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ACCELERATE 2.0 coming in 2019: Save the Date
After a brief hiatus while we examined the ever-changing conference landscape and regrouped here at Analytics Demystified I am delighted to announce that our much loved ACCELERATE conference will be returning in January 2019. On January 25th we will be gathering in Los Gatos, California at the beautiful Toll House Hotel to ACCELERATE attendees knowledge of…
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Return Frequency % of Total
Recently, a co-worker ran into an issue in Adobe Analytics related to Visit Frequency. The Visit Frequency report in Adobe Analytics is not one that I use all that often, but it looks like this: This report simply shows a distribution of how long it takes people to come back to your website. In this…
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Adobe Target + Analytics = Better Together
Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target in the same way that used to be possible prior to the A4T integration. For the first several years after Omniture acquired Offermatica (and Adobe…
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Measuring Page Load Time With Success Events
One of the things I have noticed lately is how slowly some websites are loading, especially media-related websites. For example, recently I visited wired.com and couldn’t get anything to work. Then I looked at Ghostery and saw that they had 126 tags on their site and a page load time of almost 20 seconds! I…
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My First Crack at Adobe Launch Extension Development
Over the past few months, I’ve been spending more and more time in Adobe Launch. So far, I’m liking what I see – though I’m hoping the publish process gets ironed out a bit in coming months. But that’s not the focus of this post; rather, I wanted to describe my experience working with extensions…
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A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio
Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or you ran a huge promo in December. Or maybe you doubled paid search spend, or ran a huge A/B test. These events are always…
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Helpful Implementation Tip – Rewrite HTML on Page Load with Charles Proxy
There are a variety of methods and tools used for debugging and QA’ing an analytics implementation. While simply using the developer tools built into your favorite browser will usually suffice for some of the more common QA needs, there are times that a more robust tool is needed. One such situation is the need to…
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Product Ratings/Reviews in Adobe Analytics
Many retailers use product ratings as a way to convince buyers that they should take the next step in conversion, which is usually a cart addition. Showing how often a product has been reviewed and its average product rating helps build product credibility and something consumers have grown used to from popular sites like amazon.com.…
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Engagement Scoring Using Approx. Count Distinct
Back in 2015, I wrote a post about using Calculated Metrics to create an Engagement Score. In that post, I mentioned that it was possible to pick a series of success events and multiply them by some sort of weighted number to compute an overall website engagement score. This was an alternative to a different method…
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Adobe Insider Awesomeness and Geo Test deep dive
Adobe Insider and EXBE The first Adobe Insider with Adobe Target took place on June 1st in Atlanta, Georgia. I wrote a blog post a couple of weeks back about the multi-city event but after attending the first one, I thought I would share some takeaways. The event was very worthwhile and everyone that I talked to…