At Analytics Demystified we have been blogging and contributing to the global analytics community for nearly twenty years. We don’t write as much these days — mostly because we stay pretty busy with our clients — our analytics tell us that the content contained herein is still valuable.
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Google Analytics Segmentation: A “Gotcha!” and a Hack
Google Analytics segments are a commonly used feature for analyzing subsets of your users. However, while they seem fairly simple at the outset, certain use cases may unearth hidden complexity, or downright surprising functionality – as happened to me today! This post will share a gotcha with user-based segments I just encountered, as well as…
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Adobe Analytics Requirements and SDR in Workspace – Part 4
Last week, I shared how to calculate and incorporate your business requirement completion percentage in Analysis Workspace as part of my series of posts on embedding your business requirements and Solution Design in Analysis Workspace (Part 1, Part 2, Part 3). In this post, I will share a few more aspects of the overall SDR…
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Adobe Analytics Requirements and SDR in Workspace – Part 3
Over the past two weeks, I have been posting about how to view your business requirements and solution design in Analysis Workspace. First, I showed how this would look in Workspace and then I explained how I created it. In this post, I am going to share how you can extend this concept to calculate…
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Understanding Marketing Channels in Google Analytics: The Good, The Bad – and a Toy Surprise!
Understanding the effectiveness of marketing efforts is a core use case for Google Analytics. While we may analyze our marketing at the level of an individual site, or ad network, typically we are also looking to understand performance at a higher channel level. (For example, how did my Display ads perform?) In this post I’ll…
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Adobe Analytics Requirements and SDR in Workspace – Part 2
Last week, I wrote about a concept of having your business requirements and SDR inside Analysis Workspace. My theory was that putting business requirements and implementation information as close to users as possible could be a good thing. Afterwards, I had some folks ask me how I implemented this, so in this post I will…
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Adobe Analytics Requirements and SDR in Workspace
Those who know me, know that I have a few complaints about Adobe Analytics implementations when it comes to business requirements and solution designs. You can see some of my gripes around business requirements in the slides from my 2017 Adobe Summit session and you can watch me describe why Adobe Analytics Solution Designs are often problematic…
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GTM: Using Multiple Inputs for RegEx Tables
I’m a big fan of RegEx table variables in Google Tag Manager. These are especially useful if you have implemented a gtm blacklist with your GTM setup to avoid custom scripting. If that is your situation (likely not) then this variable type will provide some flexibility that you wouldn’t have otherwise. Keep in mind, though,…
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Steps to Automation [Adobe Webinar]
On August 9th, this upcoming Thursday, I will be joining Adobe on the Adobe Target Basics webinar to geek out over how to dip your toes in Automation, using Automated Personalization in Adobe Target. I am going to dive deep into the strategy, the setup, best practices, and how to interpret the results. To make…
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Transaction ID – HR Example
The Transaction ID feature in Adobe Analytics is one of the most underrated in the product. Transaction ID allows you to “close the loop,” so to speak, and import offline metrics related to online activity and apply those metrics to pre-existing dimension values. This means that you can set a unique ID online and then…
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Daily Averages in Adobe Analytics
Traditionally it has been a tad awkward to create a metric that gave you a daily average in Adobe Analytics. You either had to create a metric that could only be used with a certain time frame (with a fixed number of days), or create the metric in Report Builder using Excel functions. Thankfully, with…