• How can we help you?

    If you’re here, based on our analytics, it’s for one of two reasons: You found some old posts we wrote about Excel nearly 10 years ago or you need help unlocking the value of your investment in Google or Adobe Analytics. For the former, we hope the content we have proves helpful, and for the…

  • Using Multiple Date Selectors in Data Studio

    Recently a question came up on Measure Chat asking about using multiple date selectors (or date range controls) in Data Studio. I’ve had a couple of instances in which I found this helpful, so I thought I’d take a few minutes to explain how I use multiple date selectors.  Date Range Controls in Data Studio…

  • Using Data Studio for Google Analytics Alerts

    Ever since Data Studio released scheduling, I’ve found the feature very handy for the purpose of alerts and performance monitoring. Prior to this feature, I mostly used the in-built Alerts feature of Google Analytics, but I find them to be pretty limiting, and lacking a lot of sophistication that would make these alerts truly useful.…

  • Go From Zero to Analytics Hero using Data Studio

    Over the past few years, I’ve had the opportunity to spend a lot of time in Google’s Data Studio product. It has allowed me to build intuitive, easy-to-use reporting, from a wide variety of data sources, that are highly interactive and empower my end-users to easily explore the data themselves… for FREE. (What?!) Needless to say,…

  • Creating Time-Lapse Data via Analysis Workspace

    Sometimes, seeing how data changes over time can inform you about trends in your data. One way to do this is to use time-lapse. Who hasn’t been mesmerized by a cool video like this: Credit: RankingTheWorld – https://www.youtube.com/watch?v=8WVoJ6JNLO8 Wouldn’t it be cool if you could do something similar with Adobe Analytics data? Imagine seeing something…

  • Quick Tip: Grouping Items in Analysis Workspace

    Recently, I was working with a client who needed to group a bunch of dimension items for an analysis. While this would seem like an easy thing to do in Analysis Workspace, it isn’t as easy as you’d think. Therefore, I am going to share a tip I used to help this client in case…

  • Daily Unique Visitors in Analysis Workspace

    Recently, one of the members of our Adobe Analytics Expert Council (AAEC) was lamenting that in the [old] Reports interface of Adobe Analytics, there is a Daily Unique Visitors metric, but that this metric is not available in Analysis Workspace. In the Reports interface, you can add Unique Visitors as a metric, which de-duplicates unique…

  • Digital Analytics Hacks for the Masses

    There are never enough hours in an analyst’s day! In my session at Observe Point Validate yesterday, I shared a few random hacks and time-saving techniques, to help you maximize your day. These included cool uses of tools like GA or Adobe Analytics, spreadsheets, data viz solution, automation or SQL. Hope you enjoy the tips,…

  • Path Breakdowns and Breakdown Trends

    In my last post, I shared how you could build segments from website paths using the flow visualization in Analysis Workspace. This was done by right-clicking on a specific path and choosing the “segment” option. In this post, I’d like to share another cool thing you can do by right-clicking within flow visualization paths –…

  • Segmenting on Paths in Flow Visualization

    Recently, Adobe updated the Analysis Workspace Flow visualization to offer more flexibility, especially when it comes to repeat instances. Many Adobe Analytics users have wanted to abandon the pathing reports in the old interface and rely solely on Flow in Analysis Workspace, but were held back by the fact that repeat instances of values passed…

  • Setting Metric Targets in Analysis Workspace

    One of the lesser-known features in the old Adobe Analytics interface was Targets. Targets allowed you to upload numbers that you expected to hit (per metric) so that you could compare your actual results with your target results. While this feature still exists in the old interface, it doesn’t translate to Analysis Workspace. Therefore, if…